1. Describe how the recent drop in oil prices will affect the start-up of your business.
2. "Any publicity is a good publicity". Explain how someone can take a bad situation, and turn it around to improve public opinion of their company.
Recent drop in oil prices will most likely affect the start-up of your business favorably because consumer confidence will most likely increase. This means that people are more likely to increase spending because the oil prices give the illusion of more money to save.
Any publicity is a good publicity because this means that the people talk about you, which will benefit your company (even if it entails bad news). You can turn it around to improve public opinion in such a way that you appear the 'victim' and get the sympathy of the majority OR you can be characterized as 'strong' with the struggle of your company.